# Personal Health Accelerator (PHA) Wellness Data & Referral Program The Announcement of Funding Availability (AFA) solicits applications for a single, statewide program operator to design, implement, and operate the Personal Health Accelerator (PHA) Integrated Wellness Data & Closed-Loop Referral Program. The awardee will be responsible for end-to-end program performance, including deploying a closed-loop referral system supporting statewide integration of wellness, nutrition, and lifestyle interventions with core medical data systems. Responsibilities include provider and CBO onboarding, change management, technology implementation, evidence-based referral tracking, quantitative and qualitative reporting, and real-time State access to all program data. The program must not duplicate activities funded by Medicaid MCOs, Medicare, other grants, or any payer/entity legally responsible. All activities shall support the Governor’s Four Pillars of a Healthy West Virginia, align with RHTP/CMS priorities, and require integration with State platforms and CMS-aligned data/reporting. The primary grantee must demonstrate capacity for milestone-based performance management, sustainability planning, verified engagement and completion of referrals, county-level reporting, and measurable impact within defined timeframes in referral utilization, completion, participant health outcomes, healthcare cost/utilization reduction, and workforce/economic impact. Minimum platform functionality within 60 days of contract execution includes live referral initiation, CBO receipt and disposition, audit-log of referral status, and readiness for real-time State access. All grantees must rigorously document non-duplication controls, data integration readiness (including interface standards and security), and commitment to privacy and data governance. Scalability and sustainability beyond Year 1 must be demonstrated. Applications must clearly justify budget allocations, distinguishing healthcare provider payments (subject to 15% cap) from programmatic/infrastructure costs, and comply with performance-based milestone reimbursement. ## Key facts - Status: Closed - Type: GRANT - Issued by: West Virginia Rural Health Transformation Program (West Virginia) - Posted: 2026-07-07 - Questions due: 2026-07-10 - Application due: 2026-07-21 - Eligible applicants: Multi-Partner Collaboratives/Coalitions/Consortiums (single lead applicant) with ability to scale statewide, Nonprofit Organizations, Third-Party Vendors (with closed-loop referral platform and demonstrated operational capacity), Other Entities demonstrating statewide operator capacity (see eligibilityText for full restrictions) - How to apply: Online via the WV Oasis Vendor Self Service portal - Funding source: Rural Health Transformation Program (CMS) - Official source: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2700000000005-2 ## Eligibility Eligible applicants are organizations capable of serving as a single statewide program operator, including entities that own or partner with a closed-loop referral platform and can demonstrate experience in healthcare integration, provider engagement, and performance-based operations. Applicant types include multi-partner collaboratives, coalitions, consortiums (with a single main applicant) with ability to scale statewide, other non-profit organizations, and third-party vendors supporting closed-loop referral platform products with experience/capability to drive implementation, change management, and platform use/performance accountability. FQHCs, CHCs, health systems, and direct-service nutrition/wellness/activity providers are not eligible as direct grantees but may join as key partners. Applicants must demonstrate operational ownership and readiness at time of application, proof of partner engagement, and ability to comply with milestone-based performance and data integration requirements. ## Requirements Applicants must submit a single, integrated application covering program operations and technology scope. The State will contract with a single accountable entity responsible for program design, provider and CBO onboarding, closed-loop referral technology, evidence-based referral tracking, county-level operational and reporting capacity, and rapid platform launch within 60 days of contract execution. Required attachments include: Detailed Line-Item Budget Worksheet, Budget Narrative, Grantee Contact Information Form, Commitment Letters (for technology partnerships), Technical Demonstration (supported standards, APIs, interface details), Outcomes and Reporting Plan. Applications must align with RHTP/CMS requirements, demonstrate non-duplication of services, comply with privacy/security/data integration standards (including HIPAA and 42 CFR Part 2 where applicable), and support State performance measurement and reporting. Minimum 60-day platform functionality includes live referral initiation, CBO receipt and disposition, time-stamped status/audit log, State-visible dashboard/reporting, and readiness for real-time State access. Milestone-based performance management is required. Distinction between healthcare provider payments (subject to 15% cap) and programmatic/infrastructure costs must be explicitly justified in budget documentation; all reimbursement is contingent on milestone achievement and verification of incurred costs. ## Required attachments - Detailed Line-Item Budget Worksheet - Budget Narrative - Grantee Contact Information Form - Commitment Letters (if partnering with platform/vendor) - Technical Demonstration (documentation of readiness: standards, APIs, interface details) - Outcomes/Reporting Plan ## Application package and source documents - [WV - 2026 - West Virginia RHTP is seeking proposals from entities to design, implement, and scale hub and spoke care delivery models under the Connected Care Grid that expand… (Primary AFA document)](https://www.ruralcarejourney.com/api/documents/fe9452e5-a7ff-4faa-aabc-f327847108f9/file) (primary) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2700000000006-1&attachment=Final_GFO_0506_2700000000006_1_WV_ARFP_FORM.PDF - [WV - 2026 - Wellness Data & Referral Program (WV ARFP cover sheet / schedule of events)](https://www.ruralcarejourney.com/api/documents/40ce9ef9-e604-4210-a6a1-abbf915b65ad/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2700000000005-1&attachment=Final_GFO_0506_2700000000005_1_WV_ARFP_FORM.PDF - [WV - 2026 - West Virginia Department of Health RHTP Grantee Contact Information (Attachment: RHTP Grantee Contact Information Form (3).pdf)](https://www.ruralcarejourney.com/api/documents/8d134acb-125e-46b0-9c4f-7280fd5d3994/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2600000000223-1&attachment=RHTP%20Grantee%20Contact%20Information%20Form.pdf - [WV - 2026 - Announcement of Funding Availability (AFA) RHT-AFA-05-08-2026-SCC: SmartCare Catalyst Provider Productivity Support Fund (Attachment: RHTP DLIB Budget Instructions (1).pdf)](https://www.ruralcarejourney.com/api/documents/39dd65ba-9689-4ae7-a390-fa7253b20f66/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2600000000243-1&attachment=FINAL%20SCC%20AFA%20-%20Provider%20Productivity%20Support%20Fund.pdf - [WV - 2025 - West Virginia RHTP Detailed Line Item Budget Worksheet (Revised: Aug 2025) (Attachment: RHTP Detailed Line Item Budget (3).xlsx)](https://www.ruralcarejourney.com/api/documents/e79f74b0-56ae-47aa-9ab5-e83bb02aa4b9/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2600000000223-1&attachment=RHTP%20Detailed%20Line%20Item%20Budget.xlsx - [WV - 2026 - West Virginia Landing Page (updated: June 23, 2026) (Attachment: CountyLevelServiceForm (1).xlsx)](https://www.ruralcarejourney.com/api/documents/277e3de5-7d5f-408c-8b1d-07de1de792d9/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2600000000290-1&attachment=CountyLevelServiceForm.xlsx - [WV - 2026 - PHA Integrated Wellness Q&A #1 07/15/2026 (Attachment: PHA Closed Loop QA1.pdf)](https://www.ruralcarejourney.com/api/documents/4373cc23-67db-4545-92de-8237820d5d75/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2700000000005-2&attachment=PHA%20Closed%20Loop%20QA1.pdf - [WV - 2026 - Rural Health Tansformation Program 681-542-4971 (Final_GFO_0506_2700000000005_2_WV_ARFP_FORM) (Attachment: Final_GFO_0506_2700000000005_2_WV_ARFP_FORM.PDF)](https://www.ruralcarejourney.com/api/documents/f685cd48-7ece-40cb-a166-f0609153ac9d/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2700000000005-2&attachment=Final_GFO_0506_2700000000005_2_WV_ARFP_FORM.PDF - [WV - 2027 - Announcement of Funding Availability (AFA) RHT-AFA-07-07-2026-PHA: Personal Health Accelerator Integrated Wellness Data & Closed-Loop Referral Program](https://www.ruralcarejourney.com/api/documents/dd76f1c6-cf77-4614-806d-003a7c7b7101/file) — official: https://prd311.wvoasis.gov/PRDVSS1X1ERP/Advantage4#solicitation=GFO-0506-2700000000005-1&attachment=PHA_Closed%20Loop_AFA.pdf More West Virginia RHTP activity: https://www.ruralcarejourney.com/states/wv (markdown: https://www.ruralcarejourney.com/states/wv.md) --- Source: Rural Care Journey (RCJ), https://www.ruralcarejourney.com/opportunities/personal-health-accelerator-pha-wellness-data-referral-program--40c338509d — data as of 2026-11-11. Cite the RCJ page for the summary and the linked official source for authoritative terms, deadlines, and amounts.